Neopets come in a variety of species and colors and users can create or adopt their own. Users can obtain items to interact with their Neopet, such as books to read and toys to play with them. Challenges may be made against other players or random players in a "World Challenge" for a prize piece and Neopoints from the jackpot for certain Flash games. Monthly competitions also exist for multiplayer games with four week-long elimination rounds. The website was launched by Adam Powell and Donna Williams in late 1999. Two years later, a consortium of investors led by Doug Dohring bought a controlling interest in the company and in June 2005, Viacom bought Neopets Inc. Neopets allows users to create and care for digital pets called "Neopets" and explore the virtual world of Neopia. There are different types of submissions that will be accepted. Games come in many different genres, which include action, puzzles, and luck & chance. Most games have a set maximum earnings or playtime.
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